Last updated 16 February 2023

Please read this cookie policy (“cookie policy”, “policy”) carefully before using the Activation website ( (“Website”) operated by Activation Digital Ltd (“Activation”, “us”, “we”, “our”).

This cookie policy explains how Activation uses cookies on this Website.

What are cookies?

Cookies are simple text files that are stored on your computer or mobile device by a website’s server. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier, website’s domain name, and some digits and numbers.

Websites use cookies for a variety of reasons including to enable to the Website to work (or work more efficiently), providing personalized content and for analytics.

Cookies set by the Website owner (in this case, Activation), are called “first party cookies”. Cookies set by parties other than Activation are called “third party cookies”.

What types of cookies do we use?

Activation uses Cookies to improve your experience of using the Website. Tyson has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies.

We use these Cookies to provide you with a better experience when using the Website. You may, if you wish, deny consent to the placing of Cookies; however please note certain features of the Website may not function fully or as intended.

This Website places the following Cookies:

Statistics cookies

These cookies allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

_gaSet by Google Analytics to distinguish users.2 years
_ga_F1SFVHKR13Set by Google Analytics to persist session state2 years

Marketing cookies

These cookies are used to target advertising to users, or by third parties to track users across websites for marketing purposes.

_lfaSet by Leadfeeder to store and track audience reach.2 years
ln_orThis cookie is set by LinkedIn and registers statistical data on users’ behaviour on the website.24 hours

Update your cookie preferences

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by using the options below…

To opt out of being tracked by Google Analytics across all websites, please visit the Google Analytics Opt-Out page.

You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can also delete Cookies at any time; however please note you may lose any information that enables you to access the Website more quickly and efficiently.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

For more information generally on cookies, including how to disable them, please refer to You will also find details on how to delete cookies from your computer.

Contacting us

If you have any questions about this policy or our use of cookies, please email