Young’s Seafood has appointed Activation to handle its digital activity.
The Findus Group-owned fish brand appointed Activation after a competitive pitch process that began in October 2014.
Activation will be responsible for all of Young’s digital and social communications, starting with a new campaign this week to amplify the brand’s return to TV with a new multi-million pound multi-channel campaign. The digital campaign activity runs across Facebook, Twitter, YouTube, and website and will soon be followed by a new website for the company.
Yvonne Adam, the marketing director of Young’s Seafood, said: “We were looking for a strategic, creative and, above all, collaborative partner to work with on our exciting new vision and plan. Through the pitch process, Activation impressed us with their capabilities on all fronts, and we looking forward to making the most of this with our 2015 plan.”
Matt Ramsay, managing director of Activation, commented: “The team at Young’s really excited us with their vision and passion; there is a great story to tell for the brand and the business, and we are delighted to be given the opportunity”.