Benecol 30th birthday on-pack promotion

To celebrate Benecol’s 30th birthday and the start of National Cholesterol Month (in one!), we’re thrilled to announce the launch of a new on-pack promotion for Benecol, celebrating 30 years of happy hearts! 

We’ve been tasked with increasing the rate of sale and driving value for Benecol to provide increased visibility and appeal in-store during their big birthday year and National Cholesterol Month. 

Benecol turns 30 this year – that’s 30 years of expertise, experience and empowerment towards a healthier and happier life. Cause for celebration, don’t you think?

And what better way than a standout on-pack promotion running across both the UK and ROI?! With entries available with any Benecol purchase, we’re simply asking consumers to upload their receipts for a chance to win fantastic prizes. 

These range from grand prizes like £1995 cash (linking back to the year the brand started, of course), to weekly prizes like outdoor clothing, retailer or wellbeing e-gift vouchers. These are good-for-the-heart gifts and sure to make our winners’ hearts happy!

The promotion is currently available in all the big retailers, driving in-store visibility across the entire Benecol range as we speak. You’ve got until the end of November to add Benecol to your shopping baskets and enter the promotion – good luck!