Benecol Retailer Press Promotion
To celebrate their 25th birthday, alongside October being National Cholesterol Month, we helped Benecol run the ‘Win with Benecol’ promotion.
With 53% of British adults making a New Year’s resolution to start a UK bucket list in 2020, the lucky winners of our promotion had the chance to choose a bucket list break of their choice.
Benecol is the #1 Cholesterol Lowering Brand in the UK and #2 in the overall Yogurt Drinks Category.
The promotion ran across Tesco, Waitrose and Sainsbury’s and was advertised in the retailer magazines and online via social.
The ‘Win with Benecol’ promotion was aimed at proactive people with a positive approach to life, who have a healthy, balanced lifestyle that includes exercise and delicious food.
Through our prizes, we were looking for ways for them to stay healthy and get the most out of life!
There were 5 Bucket List UK Breaks to choose from; everything from Afternoon Tea at The Ritz or a trip on the Jacobite Express… to a Cornwall trip to enjoy fish and chips in Padstow or a trip to the Lake District to enjoy a boat trip on Lake Windermere