We were delighted when our well-established client Jeyes asked us to bring their Bloo brand’s new ATL campaign to life, online.
Working with the superb assets from Bloo’s new animated TV commercial and building on the exisiting Facebook fan base, we created an interactive game for Facebook, which was also accessible via mobile or tablet.
The playful, interactive game gives consumers the chance to enter a prize draw to win a £250 A-list experience every week, by catching as many in-cistern blocks as possible in the game and entering their details ino the prize draw. The Facebook-centred campaign is supported by Facebook engagement and amplification activity – including regular boosted posts.
To complete the wider digital campaign we also created online banner advertising, a new YouTube channel, and a bespoke trade version specifically for Bloo’s trade customers.
The new TV ad ran on prime time ITV in the ad breaks of ‘Daybreak’, with the banners running on ITV.com.
By keeping the creative and messaging consistent throughout television, online advertising, Facebook and the Bloo website, we’ve helped Bloo achieve a truly integrated marketing campaign. We’ve also become totally addicted to the game!
Visit www.bloogame.com to play the game and enter the promotion.