Branston Pickle #LeftoversDay campaign

We just launched a seasonal campaign for Mizkan-owned brand Branston Pickle. #LeftoversDay sees a festive overhaul of their brand website and the focus shift from Christmas, to one of the most important dates in the Branston calendar… December 26th; ‘Leftovers Day!’

The activity and beepoke content provides inspiration and recipes for those wondering what to do with all those Christmas leftovers! The site focuses on the wider social campaign, aggregating content feeds from Facebook, Instagram and Twitter (using TINT), with a daily social posting plan throughout December keeping the content fresh and dynamic.

A countdown on the site shows how many days are left until #LeftoverDay; ‘that wonderful day we’ve all been waiting for!

See the campaign for yourself at