We’re delighted to announce the launch of our new trade website for Nestlé Cereals/Cereal Partners UK, created to help convenience store owners increase their cereal category sales.
Following a competitive pitch, Activation was appointed to develop the new site, which takes a category neutral approach to providing cereal industry news and advice.
Entitled Cereal Success, and developed over 5 months, the new website is packed with useful information, content, tools an tips, with industry trends, case study videos, top growth tips and online tools. Cereal Success is an extensive and targeted online resource, aimed exclusively at the convenience and foodservice industry.
Working closely with the brand team we designed fresh and striking brand content, including scan and order technology as well online tools to help convenience store owners maximise their cereal sales, such as tailored planograms, profit calculators and a score your store test, all beautifully designed and developed with a specific audience in mind. The site is bought to life in a introductory video to showcase the many ways that the site can support convenience store owners.
The website launch in May 2015 was supported by a print and digital media campaign on trade websites including Convenience Store, Asian Trader and Retail News.
The responsive site sits on Umbraco CMS for ease of update.
See the work www.cerealsuccess.co.uk