Claim a Free Swim With Young’s

Working with the Alaska Seafood Marketing Institute, throughout 2016 Young’s Seafood are giving away a free swim with every pack of Omega 3 Fish Fingers via an on pack promotion with online entry.

To support the on-pack promotion, we created a dedicated section within the Young’s website –  Here consumers can search for their nearest participating pool, then enter a code from their pack before being given a voucher to print off and take along to their chosen swimming pool. Code validation for the campaign is handled by our Activation ‘Promotor’ Platform.

Free Swim - v2The campaign is further brought to life through wider content and bespoke illustrations educating consumers on the provenance and health benefits of of the Omega 3 rich Alaska Pollock used in Young’s Fish Fingers.

Promoted social media outreach content throughout the year will help to inform fans of the offer with Young’s Seafood giving around 4 million families the chance to enjoy a free swim.  There’s no limit to the number of swims that can be claimed – so pick up a pack today and enjoy a swim with your friends and family!

See the work