Curry's PC World
A through-the-line Christmas 2012 campaign for Curry’s and PC World
The promotion ran for 9 weeks with daily and weekly winners. Weekly winners could create and win their own Christmas Wish List worth up to £5,000 as well as daily draws to win a £500 gift card
The core digital element of the campaign was a multi-platform adaptive site, designed specifically to deliver a rich, interactive experience seamlessly across mobile devices, tablets or desktop browsers – so consumers can take part in the campaign wherever they see the promotion – at home, out of home and in-store.
The 9 week promotion was supported by; Digital advertising, social media activity, national inserts, print advertising, in store POS and a ‘Wish List truck’ supporting store events nationwide.
The results were impressive – 2011 benchmark achieved in half the time, and this year’s total entries were double the previous year, with 1 in 5 entering via a mobile device or tablet.