Currys PC World - Win my gift list

We’re delighted to announce the launch of the ‘Win my gift list’ Christmas 2013 promotion for electrical specialists Currys/PC World. For the second year running, we were briefed to design and build the core element of the promotion, the Gift List website.

Rich, responsive and socially integrated

By visiting the rich and fully responsive promotional website, entrants can enter their details plus up to four friends, or connect with Facebook and select their chosen gift recipients from their Facebook friends list.

Entrants can select the Christmas preferences for each recipient, and the website recommends gifts for each of the recipients in the gift list, from a database over 250 products, based on the preferences given.

Each entrant has the chance to select 5 gifts worth up to £350 each for themselves, and their friends or family. Entrants can enter the daily draw every day and up to three times per day.

This year, entrants can enter via desktop, mobile and Facebook, and social sharing is a key element of the viral strategy, with entrants able to share via Facebook, Twitter, Google+ and Email, and receive a bonus entry for each share.