Dale Farm On Pack Promotion

Dale Farm is always looking for ways to make everyday moments a bit more special, and that’s certainly the case with our latest promotion across their ice cream range. 

Our ‘Win Fun Family Days Out’ promotion, set out to capture the essence of the brand’s ‘Delicious Little Wins’ creative platform; and is all about those small, happy moments that families just get.

In the competitive ice cream market in Northern Ireland, Dale Farm needed to do more than just offer a great product; they needed to make Dale Farm the obvious choice for a family treat, and this six-month promo turns a simple ice cream purchase into a chance to win vouchers for local family days out. 

To make sure the promotion stood out, we refreshed the packaging design, making each tub feel like a gateway to family fun. A dedicated website, https://www.winwithdalefarm.com/, was created to provide easy access to promotion details and entry, encouraging customer participation.

This promotion is more than just a competition. It’s a strategic effort to build a stronger emotional connection with Dale Farm’s core audience. By offering experiences, we’re aiming to create moments of joy that go beyond the product itself, driving both immediate sales and long-term brand loyalty. 

This campaign demonstrates how a well-executed on-pack promotion, combined with compelling creative and seamless digital integration, can significantly enhance brand presence and customer engagement. 

We’re looking forward to seeing the positive impact of this campaign on Dale Farm’s market presence and customer loyalty, as families discover those ‘Delicious Little Wins’ that come with every scoop.