Dromona on-pack promotion

Christmas has come early at Activation with the launch of our latest on-pack promotion for Dromona; the leading butter brand from Dale Farm in Northern Ireland.

In a challenging financial climate, with consumers feeling the squeeze and promotional pricing shifting, it’s vital for leading brands to create exceptional value that drives both sales and loyalty.

We were tasked with designing an activation that would not only stand out in the crowded festive chiller, but also provide genuine, instant excitement for shoppers.

The Challenge: Driving Standout During the Festive Rush

To get attention for the brand and drive a significant rate of sale during the notoriously ‘noisy’ Christmas period, we created a joyous on-pack promotion with an unmissable festive twist.

The Promotion: UNWRAP JOY THIS CHRISTMAS

The campaign is centred around the thrill of instant discovery. Shoppers are encouraged to ‘Unwrap Joy’ by opening their promotional pack and entering their unique code on the promotional microsite to find out instantly if they have won cash prizes this festive period!

This year, the prize structure has been significantly enhanced to deliver multiple Winning Moment cash prizes, offering more chances for shoppers to instantly win a share of the generous prize fund! A total of 61 lucky shoppers will win instant cash prizes, ranging from £25 to a grand prize of £2,500!

The competition is live until the end of December, so keep your eyes peeled and get ready to open joy with Dromona.