Dromona Open Joy on-pack promotion

For the last two years, we have developed the Christmas on pack promotion for Northern Irish butter brand, Dromona from Dale Farm

We’re back this year with an exciting advent calendar themed on pack promotion, Open Joy Every day!  With a brief to increase visibility and stand out throughout the Christmas season, this attention-grabbing promotion offers fabulous rewards to shoppers across the period.

Dromona buyers have the chance to win a magical prize every day to make this Christmas even more special with Dromona. Daily £100 prizes range from festive wines & beer, tech goodies, Christmas cookware, designer fragrances, children’s toys, and makeup and fashion fulfilled by e-vouchers throughout the festive season. To make it even more exciting Dromona have given one shopper the chance to win £1,000 cash at the end of the promotion. 

Promoted on special festive packs, shoppers who buy Dromonoa butter can visit a microsite, input their unique code and find out instantly if they have won a magical prize, which is revealed by opening an advent calendar door. 

The campaign runs from 1 November to 31st December 2024 and is supported on pack, via SRP, instore comms and our campaign microsite www.winwithdromona.com.   

The campaign website is built on our ProMotor platform, which handles entry validation, winner management and instant digital fulfillment of the prizes.