Spontex - Festive Facebook campaign
To celebrate the festive season we have launched a fabulously festive Facebook campaign for global cleaning brand Spontex. The activity features a Facebook game along with a social amplification and seeding plan.
With echoes of the classic Generation Game, The ‘Christmas Memories’ game tests your ability to remember what you see over a 30 second time frame, accompanied by retro Christmas muzak. Items from the brand’s extensive product portfolio are shown mixed up with classic Christmas items such as gold coins and brussel sprouts. Once you have tried to recall what you saw, you are given a score out of 10… before being prompted to enter your details for a chance to win.
Along with a main prize of a lodge getaway courtesy of Forest Holidays – because there’s more to life than cleaning – there are daily prize draws to win festive cleaning kits and product bundles.
The campaign runs from 1st December for 24 days with the ongoing social amplification plan to increase awareness and drive engagement. The game has also been seeded to further increase traffic to the site.
The campaign is delivered via the Spontex Facebook page.
Joanne Evans, Head of Marketing & Category Management added
“ For many of our customers Christmas can be a time when the increased focus on having a beautiful home takes the fun out of the festivities! With this entertaining game we hope to inspire our fans to have a light hearted attitude towards cleaning, because after all, there’s always something better to do than housework!
We’ve really enjoyed working with Activation on this project, they came armed with fresh ideas and enthusiasm for our brand and have delivered an attractive and engaging game which we are sure will be a huge hit with Spontex fans old and new!”
Get involved for your chance to win at www.spontexchristmasmemories.co.uk