Free Razor promotion for Wilkinson Sword

After a successful campaign last year with Wilkinson Sword, “No More Hairy Moment’s” we couldn’t wait to work with them on the next activation.

Wilkinson Sword and Morrisons have collaborated on a Morrisons More Card Exclusive where cardholders can claim a Free Razor, either a Hydro 5 from the men’s line or Intuition Moisture from the women’s line.

A ‘Free’ offer hadn’t been activated through the Morrisons More Card before so we were excited to be involved in this retailer exclusive, working closely with both teams for maximum creative output in bringing the retailer and brand together.

Wilkinson Sword Free Razor

The key objective was to continue to encourage consumer trials of their male and female products in a market category that is primarily driven by routine purchase decisions and brand loyalty. They needed to stand out and attract attention so shoppers would choose Wilkinson Sword over competitors.


It couldn’t be communicated on pack so was delivered via retailer media and POS. We created radio scripts, fully branded shipper designs and co-branded floor stickers, barkers and hanging flags. 

Keep your eyes and ears peeled for our activations in stores from Wednesday 17th April!