We’re thrilled to announce that we have been appointed by leading distiller William Grant and Sons. Our first project, which landed in stores on 6th April, is an on-pack promotion for Grant’s Whisky.
The Grant’s ‘Triple Chance’ on-pack promotion for Grant’s Triple Wood Blended Scotch Whisky offers consumers chances to win prizes that enhance their at-home drinking experience – from TV bundles to a new sofa!
The on-pack promotion was originally created to make the experience of watching a brilliant summer of live sporting events on TV with a whisky even more enjoyable.
Even with the COVID-19 related changes to live sport this year, the ‘Triple Chance’ promotion offers valuable and relevant prizes for consumers at a time when they have a great need for entertainment at home, with three chances to win prizes including daily prize draws for Whisky Glasses, weekly prize draws of TV bundles, and a top prize draw for an ultimate home sports TV package including a year of Sky Sports, 50 inch Smart TV and a new Sofa!
This on-pack promotion uses receipt upload and validation as means of proof of purchase validation, with consumers entering the promotion by uploading a valid purchase receipt on the Grant’s Whisky Triple Chance campaign website.
The promotion runs as a Tesco specific on-pack (neck collar) promotion in-store and is open until September 2020, with prizes managed and fulfilled over the period by Activation and our network of specialist prize and fulfillment partners