Grant's Whisky 'Triple Chance'
We’re thrilled to announce that we have been appointed by leading distiller William Grant and Sons. Our first project, which landed in stores on 6th April, is an on-pack promotion for Grant’s Whisky.
The Grant’s ‘Triple Chance’ on-pack promotion for Grant’s Triple Wood Blended Scotch Whisky offers consumers chances to win prizes that enhance their at-home drinking experience – from TV bundles to a new sofa!
The on-pack promotion was originally created to make the experience of watching a brilliant summer of live sporting events on TV with a whisky even more enjoyable.
Even with the COVID-19 related changes to live sport this year, the ‘Triple Chance’ promotion offers valuable and relevant prizes for consumers at a time when they have a great need for entertainment at home, with three chances to win prizes including daily prize draws for Whisky Glasses, weekly prize draws of TV bundles, and a top prize draw for an ultimate home sports TV package including a year of Sky Sports, 50 inch Smart TV and a new Sofa!
This on-pack promotion uses receipt upload and validation as means of proof of purchase validation, with consumers entering the promotion by uploading a valid purchase receipt on the Grant’s Whisky Triple Chance campaign website.
The promotion runs as a Tesco specific on-pack (neck collar) promotion in-store and is open until September 2020, with prizes managed and fulfilled over the period by Activation and our network of specialist prize and fulfillment partners