Growing CRM data for SlimFast

We’re pleased to announce that we have been appointed to help SlimFast grow their email database, with the launch of a new vibrant and dynamic competition hub for the SlimFast summer campaign ‘Got My Shake On’.

The campaign hub initiative is very much in-keeping with the SlimFast brand but with injections of summer fun, bringing to life the sassy nature of the brand. Working closely with the brands communications agency to ensure creative consistency, the hub captures their summer look and feel – with delicious recipes being added weekly, along with top tips for the perfect summer.

The hub will be offering fabulous monthly prizes over three months, including a brand new summer wardrobe, courtesy of ASOS, a top of the range BBQ set and a glamping holiday! A weekly prize draw will also be running alongside the monthly prize draws, offering entrants the opportunity to win a 7 Day Kit – Berry Edition, exclusive to Superdrug.

The hub launched on the 1st of May and in the first week received over 2500 unique entrants, with an opt-in rate of over 30%.