We were briefed to deliver a new ‘simple, fun and engaging’ website for the Herta brand, to fit with the new focus on hot hog eating occasions.
The new website, launched in 2013, is designed to focus on the ‘Hot Dog’ message, whilst clearly identifying and suggesting the at-home usage occasions and bringing them life.
We worked with an illustrator to create the look and feel, and create the characters, scenes and occasions – working with illustrated scenes meant that we could create any scene we wanted – for example, when we developed a Halloween promotion – a key occasion for the brand – we could easily deliver a truly scary scene! This launch promotion with Alton Towers increased monthly traffic by 25 times
Website content management is handled via Umbraco CMS
See the work… www.herta.co.uk