Integrated Strategy of the Year - Award Nomination
Breaking news! We are very excited to learn that we have been nominated (along with our agency partners) for ‘Integrated Strategy of the Year’ in The Drum Marketing awards for our Gastro ‘Date Night’ campaign for Young’s Seafood.
The digital campaign element focused in delivering our dinner suggestions in the form of ‘date night’ menus, the idea being that anyone can create restaurant-quality date night meals, in minutes and regardless of skill or time – especially important when cooking fish at home.
This took the form of a series of simple date night meal ideas, specially developed by Serge, our in-house chef. Step by step suggestions of restaurant-quality fish, sides & accompaniments that can be prepared in minutes, with our clever timesaving hacks. These were served up as recipe videos and website recipe content, via social and on a dedicated campaign page at www.YoungsDateNight.co.uk
The content was amplified via social, targeting Young’s Lookalike audience – people that look like Young’s existing Facebook fans and also a more ‘Gastro’ audience – 44+ females, foodie, Ocado and Waitrose shoppers, with social content scheduled to appear in evenings, up weighted to end of week & times TVC is on air
The Drum Marketing Awards are one of the industry’s most sought after accolades, and brands in our category, including M&S, Sainsbury’s and Channel 4 – find out more – www.thedrummarketingawards.com