We’ve just launched the new website for coconut-based brand, Koko Dairy free – a leading brand in the rapidly growing in the ‘dairy alternatives’ sector. The new brand website brings their recent rebrand to life, whilst also being the starting point for a wider digital comms transformation.
The look and feel of the new website was guided by the new packaging, following the bright, bold illustrative style, and being colourful and playful but also being simple – and not too ‘whizzy’. Overall, we wanted to balance Information / inspiration and deliver food inspiration to inspire consumers to try and get creative with Koko’s products.
The content was planned to showcase the brand’s history and heritage – capturing the Koko story and really bringing the brand’s expertise to life with a focus on the fun and character-rich stories, as much as the rational ones. Alongside this, there’s a dedicated area for nutritional information.
And finally, we wanted to encourage engagement within the Koko community by including User generated tools, such as rating recipes, submitting your own and reviewing products.
See the new site here: kokodairyfree.com