Following the success of the summer hub launched in May 2019 to support the SlimFast campaign Got My Shake On, we’re pleased to announce that we were appointed to help SlimFast launch a winter hub for their “I Can Jan” campaign aimed at growing their email database by a further 35%.
The hub, very much in-keeping with the SlimFast brand brings to life the fun sassy element of the brand. The hub captures the I Can Jan campaign look and feel – with Kelly Brook being the lead ambassador. Delicious recipes are added weekly, along with information on new product launches and more.
The hub launched on 28th December and is live for 3 months with some great monthly prizes up for grabs including a lodge break getaway, a brand new wardrobe worth £500, and more! A weekly prize draw will also be running alongside the monthly prize draws, offering entrants the opportunity to win a 7 Day Kit and a copy of the new SlimFast Food Not Fomo cookbook.
In the first week the hub received over 1,125 unique sign-ups, with an opt-in rate of over 86%.