Levi Roots promotion - Put some music in your glass!
Music in your glass = money in your pocket with Levi Roots!
Laaardamercy! This month saw the launch of this bright and colourful Levi Roots campaign website to support their latest on-pack promotion.
Every pack is a potential winner so with 2 million promotional bottles (2L and 500ml Caribbean Crush drink) that’s a potential of £20 million quid up for grabs!
Play with interactive digital scratchcard
To enter, consumers simply add their details and unique code (found on pack) to the website and then play the animated ‘scratch card’ type game (pick 3 of 9 options) for their chance to win £10.
The homepage of the website welcomes you with some Caribbean sounds from Mr Roots himself and at various points in the user journey there are sound bites of Levi telling consumers what to do and congratulating the winners.
Behind the bright colours, sounds and animations there is also a complex technical side to this site. The site checks that the unique codes and entries are valid and in line with the promotional terms and conditions, whilst and authorised third party is referenced to randomly generate the winning ‘combination’ for every entry. Once the selection has been made by the consumer, the combination is then revealed and it is confirmed whether or not they are a winner.
With mobile devices being increasingly more popular for entering promotions of this type we needed to ensure the mobile experience was optimised. So we created a mobile specific version of the site that users are automatically directed to if they are using a mobile device.
This promotion was developed by promotional agency Toucan, with our support as their digital partner.
View the site here