Lindt Gold Bunny
This year’s Lindt Gold Bunny campaign is the third time we have delivered the digital platform, and each year it gets a little better.
Built on the already rich and engaging site developed for 2013 and 2014, new for 2015 is the mobile version – over previous years we have seen the mobile traffic increase, so in 2014 it is essential that there is a mobile entry route
Consumers enter a unique code found on pack and, once validated, will be entered into the promotion, The campaign website was built our in-house platform [ProMotor] specifically built to support proof of purchase (code entry) on-pack promotions.. After entry, consumers can share the promotion on Facebook for an additional entry into the draw.
See the work here www.goldbunny.co.uk