In a very exciting collaboration, we are enabling Aardman’s classic clay character Morph to make his debut Snapchat appearance at this year’s Bristol Harbour Festival, giving visitors over the weekend the chance to snap a selfie with the Bristol-born legend.
From the 15th to the 17th of July, Snapchatters in the Bristol Harbourside area will be able to add a ‘Pirate Morph’ geofilter to their snaps. Those that send their snap directly to @PirateMorphComp via Snapchat will also be entered into a competition to win their own one-off ‘Pirate Morph’ model created by Aardman specially for the event.
[quote credit=”Katie McQuin-Roberts, Online Community Manager at Aardman”]2016 marks Aardman’s 40th anniversary and a perfect time for Morph to make his debut Harbour Festival appearance. Morph is no stranger to being in the limelight so it seems very appropriate for him to be on Snapchat! We’re so excited to see everyone’s selfies over what is set to be a great weekend[/quote]
[quote credit=”Dan Hirons, Creative Director at Activation”]The combination of Morph, Snapchat, and the Bristol Harbour festival was an opportunity too good to miss. Snapchat is rapidly becoming one of the most popular social media apps and generates over 10 billion video views every single day.
Both ourselves and Aardman were keen to explore how this new technology could be used to activate large scale, social events such as this year’s Harbour Festival.[/quote]
Snapchat is an app that allows users to take and share pictures that disappear after a few seconds. Those photos can be enhanced with an ever-changing assortment of filters, including geofilters which only appear when within a certain location.
It was recently revealed that Snapchat has overtaken Twitter in popularity, following in the footsteps of Instagram, WhatsApp, and Messenger with roughly 150 million people now using Snapchat every day. Historically the stomping ground of the teenager, the social app is becoming increasingly popular among older generations, especially for users between the ages of 25 and 34.
To get your selfie with Pirate Morph, simply add @PirateMorphComp to your Snapchat contacts, snap a selfie at the Harbour Festival, then swipe through the filters till you discover him! To enter the competition send your snap to @PirateMorphComp on Snapchat. The one main winner and five runners up will be picked at random from all entries received.
A map detailing where around the Harbour you will be able to find the Morph Snapchat Geofilter is shown below…