Munch Bunch 'Spies in Disguise'

We’re thrilled to announce that Munch Bunch, one of the Lactalis Nestlé Chilled Dairy brands, has appointed Activation to support their upcoming on-pack promotion for the highly anticipated Spies in Disguise film from 20th Century FOX / Blue Sky Studios. 

The promotion, appearing on special packs of Munch Bunch and Squashums products, gives consumers the chance to win daily a ‘Spy Kit’ consisting of a rucksack, a spy watch and a pair of spy glasses during 120 days. There is also a grand prize draw to win a family trip to New York featuring a tour of the film studio, and a visit to the spy museum! 

Along with the creation of the microsite, our role includes creating campaign social content, and also the moderation and management of the prize draw winners, prize fulfilment and handling customer queries, 

The promotion launched on 3rd November and runs till the end of February 2020, The microsite can be found at, with promotional packs hitting the shelves in November!

‘Spies in Disguise’ launches in cinemas on 26th December and features Will Smith, Tom Holland & DJ Khalid.