Nestlé Cereals

We’re delighted to announce the launch of our new trade website for Nestlé Cereals / Cereal Partners UK, created to help convenience store owners increase their cereal category sales.

Following a competitive pitch, Activation was appointed to develop the new site, which takes a category neutral approach to providing cereal industry news and category advice.

The new website, ‘Cereal Success’,  is packed with useful content, tools and information to help convenience store owners improve their cereal category sales.  The site is an extensive and targeted online resource, aimed exclusively at the convenience and foodservice industry.

Bespoke functions include a planogram shelf planner tool, calculators, tools an tips, plus content developed to inform and inspire the convenience store audience – industry trends, case study videos, and top growth tips.  Alongside this, the site has a full list of available products, SKU’s and variants, and best sellers lists, with EPoS barcodes for quick and easy ordering.

Convenience store owners are encouraged to use the Profit Calculator, and ‘Score your Store’ tools, and are offered the opportunity to request a Category Relay, which can potentially increase their cereal sales by 30% on average

In the 6 months since launch, in April 2015, the new Nestlé Cereals site has overachieved its key target measure by 236%.

See the work at