We have created a ‘digital platform’ that engages our key audiences across digital channels, building Maggi brand equity and connecting our initiatives – starting with a new Maggi Professional Website. Creatively, the site communicates and connects with the Chef and Caterer audience through real and authentic, grass roots, reportage-style imagery and language. The wider engagement campaign is delivered across a new website, facebook page and YouTube channel for Maggi’s ‘Professional’ audience.
Chefs are able to browse recipes & products and get advice on the website, and can also watch recipe videos on Youtube and upload their own videos via Facebook for a chance to win £1,000 for their kitchen
See the work – www.maggi.co.uk/professional