Oak Furniture Land

Easter is an important trading time for Oak Furniture Land, and in 2014 we helped the business to drive interest and awareness at this key time through the creation of a social campaign led via the brand’s Facebook page.

The social game ‘Prize Drawers’ was created to highlight a range of products available at the retailer, and built engagement by offering a daily ‘winning moment’ to win £50 daily prizes in in-store vouchers – with the instant win/winning moment management being handled using our ProMotor platform.

The campaign worked across desktop and mobile and, via an app on the brand’s Facebook page, supported by a Facebook posting plan, daily instant win incentives, and targeted boosted posts driving wider reach and engagement.

  • Creative idea communicates retail product ranging
  • Daily winning moment with an additional grand prize draw
  • Works across desktop & mobile devices
  • Builds Facebook likes and generates email data

See the work here