Easter is an important trading time for Oak Furniture Land, and in 2014 we helped the business to drive interest and awareness at this key time through the creation of a social campaign led via the brand’s Facebook page.
The social game ‘Prize Drawers’ was created to highlight a range of products available at the retailer, and built engagement by offering a daily ‘winning moment’ to win £50 daily prizes in in-store vouchers – with the instant win/winning moment management being handled using our ProMotor platform.
The campaign worked across desktop and mobile and, via an app on the brand’s Facebook page, supported by a Facebook posting plan, daily instant win incentives, and targeted boosted posts driving wider reach and engagement.
- Creative idea communicates retail product ranging
- Daily winning moment with an additional grand prize draw
- Works across desktop & mobile devices
- Builds Facebook likes and generates email data
See the work here