We manage Ocean Spray’s UK digital programme, across social, website and ongoing email programme.
Under the proposition of ‘Vitality’, we develop monthly digital communications campaigns to communicate how Ocean Spray can give you ‘that special something extra’ every day to our audience. The campaigns tap into the target consumers’ interests of living ‘life to the full’ through activities including baking, getting outdoors and family time, we show how Ocean Spray can help you get the most out of these things.
We plan and execute monthly promotions that compliment our proposition and the seasonality too – whether these are an opportunity to sample a new product, win a stylish designer jacket to keep you warm in the autumn, or a trendy food mixer to put our cranberry recipes to the test. These promotions are highlighted across multiple digital communications including editorial content on the brand’s website, via emails to a growing database of subscribers, and engaging our UK community on Facebook.