Ocean Spray PINK launch
Our launch campaign for Ocean Spray PINK hit the streets this week!
‘Bubbles with Benefits’ communicates the brand’s launch of PINK into the healthy sparkling segment, low in calories and with Vitamin C.
It’s the brand’s first move into the healthy sparkling segment and we wanted to bring this to life with an engaging headline and sparkling visual to resonate with the brand’s health conscious female audience.
After an extensive creative process, ‘Bubbles With Benefits’ was born and the message has been activated on touch points across the shopper journey, with us delivering creative for geo targeted 6 sheets, press and social ads, plus and a full shopper activation including barkers and FSDU’s.
Over the last 12 months we developed the headline, copy, stills photography, retouching, animation and elements for the launch this month, plus a full shopper toolkit & guide.