Ocean Spray PINK launch

Our launch campaign for Ocean Spray PINK hit the streets this week!

‘Bubbles with Benefits’ communicates the brand’s launch of PINK into the healthy sparkling segment, low in calories and with Vitamin C.

Ocean Spray - Assets

It’s the brand’s first move into the healthy sparkling segment and we wanted to bring this to life with an engaging headline and sparkling visual to resonate with the brand’s health conscious female audience.

Ocean Spray PINK

After an extensive creative process, ‘Bubbles With Benefits’ was born and the message has been activated on touch points across the shopper journey, with us delivering creative for geo targeted 6 sheets, press and social ads, plus and a full shopper activation including barkers and FSDU’s.

Ocean Spray PINK

Over the last 12 months we developed the headline, copy, stills photography, retouching, animation and elements for the launch this month, plus a full shopper toolkit & guide.

Ocean Spray PINK - The Grocer

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