Ofcom 2013 Communications report – Infographic

Here’s a handy Infographic of the highlights of the 2013 Communications report from Ofcom.

Summary from Ofcom reads, ‘Huge growth in take-up of smartphones and tablets is creating a nation of media multi-taskers, Ofcom research reveals, transforming the traditional living room of our parents and grandparents into a digital media hub.

Ofcom’s Communications Market Report 2013 reveals that people are still coming together to watch TV in the living room – 91% of UK adults view TV on the main set each week, up from 88% in 2002. However, an increasing array of digital media are now vying for their attention. People are streaming videos, firing off instant messages and updating their social media status – all while watching more TV than before.

These activities are mostly carried out using smartphones, with over half of adults (51%) now owning these devices, almost double the proportion two years ago (27%).
At the same time, tablet ownership has more than doubled in the past year, rising from 11% of homes to 24%. The average household now owns more than three types of internet enabled device, with one in five owning six or more.’

You can read the full summary and download the full report here

Source: Ofcom

OfCom_Infographic_

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you’d like to work with us, come and say hello.

Interested in discussing campaign ideas for your brand? Get in touch or book a short meeting with us.