Officially B Corp Certified!

We are incredibly proud to announce that we are now a Certified B Corporation.

B Corps are companies verified to meet high standards of social and environmental performance, transparency, and accountability. It’s more than a certification – it’s a global movement of businesses using their influence as a force for good. From how we treat our people, to the impact we have on communities, to the way we consider the environment in our day-to-day decisions, B Corps commit to balancing profit with purpose.

For us, this milestone represents us thinking carefully about how we want to run our business. Working with FMCG brands, we’ve always believed that creativity and responsibility go hand in hand. The B Impact Assessment gave us a rigorous framework to measure this – from governance and ethics, to how we support our team, to the ripple effects of the work we create.

But certification isn’t the finish line. B Corps are legally committed to continuous improvement: reviewing progress, raising the bar, and striving to leave things better than we found them. That fits perfectly with our ethos as an agency – we’re always challenging ourselves and our clients to push boundaries, and create ideas, not noise… that connect with people in meaningful ways.

By becoming part of the global B Corp community – which now includes over 8,000 companies worldwide (2,500 of which are in the UK), across 160+ industries – we’re joining a collective of businesses that share a common vision: an inclusive, equitable, and regenerative economy that works for everyone.

This matters to us, because marketing isn’t just about selling more products. It’s about shaping culture, building trust, and influencing behaviour. That comes with responsibility. As a B Corp, we’re committed to ensuring that responsibility is front and centre – whether we’re developing a launch strategy for a new challenger brand or helping an established favourite stay relevant for the future.

We’re excited to continue this journey, alongside our brilliant clients and partners, building brands that don’t just grow – but grow in the right way.