NESCAFÉ loyalty programme
We’re very excited to announce the launch of ‘Perks by NESCAFÉ’!
We were briefed by Nestlé to create a loyalty programme, that sits on the NESCAFÉ website, that encourages users to sign up to receive exclusive content, competitions, giveaways and to become part of the NESCAFÉ tasting community.
Specifically, our brief was to create a name and visual identity for the club, produce a proposition as to why people should sign up, and create an area for this to sit on the website.
Perks by NESCAFÉ is our way of thanking (or rewarding) our consumers for their loyalty by giving them regular little treats – discounts, coupons, rewards, samples and more.
These savvy consumers live mindfully on a budget and feel increasingly fond of Nescafé for giving them lots of frequent little extras back. Allowing consumers to experience the many perks of being a NESCAFÉ drinker!
Every month we’ll be sharing offers and perks that they deserve; such as exciting prize draws and new products, plus free samples and money-off vouchers.
Our work includes creating the Perks by NESCAFÉ identity, website creative, launch comms and ongoing CRM email communications and recruitment activities for the loyalty programme.
Our launch campaign offers weekly prizes of £50 Not On The High Street vouchers to be won and daily jars of coffee promoted via social advertising and partnerships.
You can sign up for Perks by NESCAFÉ at the Nescafé UK website – nescafe.co.uk