Driving stand out and trial for Plantastic

Plantastic, owned by one of the UK’s largest food producers – Premier Foods, are (you guessed it!) a plant-based brand offering up a range of delicious goodies. From indulgent flapjacks to creamy cooking sauces, this is a brand focused on 100% crowd-pleasing deliciousness.

We’ve been working with the team at Plantastic to drive more visual impact and increase trial across the whole Plantastic range.


We wanted the brand to stand out in comms by creating a striking new look and feel for Plantastic. This bright and colourful, big and bold visual style for the brand provides an exciting platform for brand communications, helping Plantastic attract the attention it deserves across all comms touch points.




‘Love the taste or your money back’ – a trial driving activation across the Plantastic range.

Plantastic is a new kid on the block and has entered a very competitive plant-based space. So why not give a helping hand with say… a money-back guarantee promotion? Deal. 

We know once shoppers try Plantastic products, they will love them, which ultimately leads to repeat purchases and healthy looking sales. So, we developed an activation to increase the trial of their tasty products by offering a money-back guarantee if the consumer isn’t entirely satisfied. 

The promotion will be advertised on eligible promotional packs across the Plantastic ranges and supported via social media and OOH advertising, with the help of the new standout and ownable brand key visual design, created by yours truly. 


The activation gives consumers a chance to not only try products from the range (with a guarantee of their money back) but also give valuable feedback. Shoppers simply need to upload a photo of their promotional pack and receipt along with some personal details to claim their money back. Easy-peasy. 

Keep your eyes peeled for promotional packs of creamy sauces, Protein Boost pots, and indulgent flapjacks and brownies in-store! Plant-based has never tasted so good!

For more details, promotional  T&C’s and a full list of eligible promotional packs, find out more at www.plantastic.co.uk/moneybackguarantee 


UK & ROI 18+. Claim by 23.59 on 28/5/24.  To claim, purchase a promotional product and visit www.plantastic.co.uk/moneybackguarantee. Retain receipt & promotional product packaging for photo upload on entry. Refunds to PayPal accounts only. Valid email address linked to PayPal account req’d. Max. 1 claim per product per person & max. total of 3 claims per person. Max. 1 claim per receipt. Full T&C’s apply, see website for details. Promoter: Premier Foods Group Ltd.