Pork Farms - NPD Campaign

We’re helping Pork Farms’ launch their latest NPD range of delicious pork products, including Pork meatballs, bratwurst sausages, maple-cured bacon and beechwood smoked frankfurters with a smokin’ hot awareness campaign.

The new range offers a whole new way for people to enjoy Pork Farms, bringing in fresh ideas, tasty suggestions and new occasions, so we set out to highlight the possibilities with a playful stop-frame animation.

Building on the stop-motion creative identity we developed with the brand last summer, the creative invites consumers to ‘Pork this way’ through a journey of relatable problems to succulent solutions, all with the Pork Farms seal of approval. 

Targeting a slightly younger demographic to the core Pork Farms audience, the digital awareness campaign is live on Meta and YouTube, steering hungry consumers to their nearest Tesco and convenience stores to stock up.