Porkfection for Pork Farms

Pork Farms? It’s Pure Porkfection. 

Pork Farms is a name you know and love, with a delicious list of products under its belt. From classic pork pies to newer ranges like brilliant bacon and delicious hot frankfurters, they truly are the best at what they do. 

So whilst we know that all the products are individually delicious, we’ve been tasked with creating a new brand platform that unites the entire family of Pork Farms products as a whole. And so, Porkfection was created! 

Quite simply, Pork Farms are pure Porkfection. Made the proper way with the finest ingredients and the perfect balance of seasoning, our ‘Porkfection’ label can be used across everything we do to represent our commitment to taste on a higher level.

It’s hitting the sweet spot with incredible flavour and perfectly balanced crave-worthy porky pleasure. It’s pork pies with a satisfyingly unctuous meaty filling and golden pastry that leaves buttery marks on your fingers. It’s mini meatballs with enough flavour to rival the meatball sauce.

A mouthful of Porkfection is so delicious, that the pleasure is off the scale! The Porkfection-o-meter scale to be exact… 

To represent this level of deliciousness we created a Porkfection-o-meter to measure the pleasure and act as an ownable asset across our core brand comms. And the best bit? We can use this on anything from YouTube ads to floor stickers – versatility at its finest! 

Our first Porkfection campaign is a digital one, focusing on Pork Pies, on META and YouTube. It’s a 4-week campaign that targets our key Pork Farms audience with our fun, animated Porkfection creative. 

The story’s based on our Porkfection-o-meter, pulling on key USPs to move up our Porkfection dial to show how we reach 100% pure Porkfection with Pork Farms! 

Keep your eyes peeled for more Pork Farms Porkfection in the coming months!