Proper Job On Pack Promotion

We’re delighted to be working with Proper Job for their latest promotion (on and off trade), Win a taste of the South West! 

When it comes to Proper Job, the clue is in the name. This authentic IPA is masterfully brewed by St Austell Brewery to ensure each sip is packed with heartfelt craft and bold originality. Two words come to mind: Pint perfection. 

With a brief to increase brand awareness and drive rate of sale, we’ve created a standout and enticing promotion (to sit across both on and off trade) that speaks directly to our audience’s personality and lifestyle. 

Our Proper Job audience are appreciators of real expertise. They seek out bold experiences, real depth and big flavours wherever they can. Based on our audience insights, gastronomy felt like the perfect fit for these flavour chasers. 

Born and brewed in Cornwall, Proper Job has strong ties to the South-West. With so many delicious establishments on the South West’s doorstep, it’s a perfect opportunity to nod to the brand’s heritage and give our food-loving audience a prize to sink their teeth into. 

And so, Win a Taste of the South West was born! 

We’ve ensured that each trip is jam-packed with a weekend of wonderful food, including a trip to a cookery school of their choice. Our lucky winners can choose from 1 of 5 cookery school experiences with Rick Stein, Mark Hix, Josh Eggleton, Richard Bertinet or Hugh Fearnley-Whittingstall’s River Cottage. Foodie bliss. 

Each winner and their guest will also receive 4* accommodation with breakfast and an additional food and travel allowance. All washed down with a cold, crisp Proper Job. Cheers!

Alongside our Grand Prize, consumers can also enter for the chance to win Proper Job e-vouchers, Mesa firepits and Pareusi knifeware gift vouchers, instantly! Each winning moment prize winner will be notified instantly on screen if they’ve won – a bespoke feature of our promotional microsite, built by yours truly on our platform Promotor. 

To enter, consumers need to either purchase a promotional 4X440ml can pack in-store or a promotional pint at participating pubs, then simply upload a few of their details and unique codes for a chance to win. Easy peasy. 

Promotional packs are on-shelf from the 1st of July, so keep an eye out for them and our promotional pints next time you’re in-store or at the pub (we’ll see you there!) – Good luck! 

Find out more at – https://www.properwin.co.uk/