Sacla’ Pasta Pots – Shortcut to Italy

Let’s face it – us Brits have a bit of a thing for Italy. The sunshine, the culture, the coffee… it’s no surprise we flock there year after year. But when hopping on a plane isn’t on the cards, Sacla’ has come up with the next best thing: their new Instant Pasta Pots.

Made in Italy and packed with big, bold flavour, these instant pots are here to shake up the quick-lunch game. We teamed up with Sacla’ to help launch the range and get younger, foodie shoppers to see pasta pots in a whole new (tastier) light. Think proper Italian pasta, no nasties, and ready in just five minutes. Whether you’re at home, on the go or desk-bound, it’s authentic Italian comfort food in a pot – no passport required.

We built our campaign around a simple idea: Shortcut to Italy. Because from the second you peel back the lid, you’re transported. The YouTube and TikTok video we created is a mini Italian getaway – all sunshine, fun animation and a catchy tune you’ll be humming long after lunch. Add to that, a splash of in-store theatre with bold Aisle Fins (in Morrisons and Asda), we had a recipe for a proper shopper moment.

Sacla’ Pots come in four knock-out flavours and are as comforting as a hug from Nonna. But the best part? They tick all the boxes for today’s convenience-savvy food lovers: great taste, zero faff, and made with real ingredients.

Bellissimo.

👉 Check out the range here:
https://www.sacla.co.uk/collections/pasta-pots