Score with Wilkinson Sword's Rugby World Cup Campaign

We’re thrilled to share our latest campaign for Wilkinson Sword – bringing the excitement of the Women’s Rugby World Cup 2025 to shoppers with some fantastic promotions!

Let’s face it, there’s nothing quite like the buzz of a major sporting event, and with the Women’s Rugby World Cup coming to England this September, we wanted to create something special. Our campaign gives Wilkinson Sword fans the chance to be part of the action with opportunities to win coveted tickets to the final at Twickenham Stadium. This multi-retailer rugby campaign features two distinct shopper activations:

Boots Gets Digital
At Boots, we’ve developed a microsite at www.winwithintuitionboots.com where the entry process couldn’t be simpler. Shoppers just need to pick up any Wilkinson Sword Intuition Women’s Razor product, upload their receipt, and they’re in with a chance to win! We’re giving away 8 pairs of tickets to the Women’s Rugby World Cup Final day plus £750 spending money for each winner – perfect for making a day of it at Twickenham on September 27th.

 

Tesco’s Text-to-Win
For Tesco shoppers, we’ve gone for an ultra-convenient text to win mechanic. Simply buy any Wilkinson Sword Intuition Pack, text “RUGBY” with your name and postcode to 60110, and you’re entered! The promotion is highlighted through eye-catching POS strategically placed throughout stores, creating strong visibility and shopper disruption.

 

Bringing Women’s Rugby to Life
The creative approach celebrates the connection between Wilkinson Sword’s precision products and the skill displayed in women’s rugby. We’ve had great fun developing the campaign materials, from the shopper POS in Tesco to the digital promotional microsite for Boots shoppers.

What we love most about this campaign is how it brings together the excitement of sport with everyday shopping moments. By offering different ways to enter at different retailers, we’re making sure as many Wilkinson Sword fans as possible have the chance to experience the thrill of the Women’s Rugby World Cup 2025.

The promotions run from May through early July – plenty of time for shoppers to get involved before the tournament kicks off in late August. We can’t wait to see who the lucky winners will be!