Ski Yogurt – Sony promotion site

This week we launched a simple campaign site to support the latest Ski Yogurt on-pack promotion. The promotion gives consumers the chance to win a share of over £25,000 worth of Sony products by entering a prize draw via the dedicated site.

The website features information about the promotion and how consumers can take part in the prize draws. Consumers enter the promotion using proof of purchase information from special promotional packs of Ski Yogurt (barcode and receipt details). Once entered, they can share the promotion on Facebook using the ‘Like’ button on the site.

The campaign runs from January to May 2012, and details can be found on special packs of Ski Yogurt.

The promotion was developed by promotional marketing agency, Toucan, with our support as their digital partner.

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