SlimFast eCRM

We’ve been working with iconic weight loss brand SlimFast to transform their eCRM communications.

Taking insights from the previous email performance and historic stats, we identified numerous developments to drive an increase in performance, delivered via an eye-catching template, reducing the amount of copy in favour of full width images.

This new design echoes the look and feel of our redesign of the SlimFast website, and gives us the space to showcase products, celebrity weight loss ambassadors and success stories.

Following our redesign SlimFast are now receiving an 50% increase in average open to click through rate.