Spontex Christmas campaign
A fabulously festive Facebook campaign for global cleaning brand Spontex.
The activity features a fully responsive game along with a social amplification plan. The ‘Christmas Memories’ game tests your ability to remember what you see sliding along a kitchen top conveyor belt within a 30 second time frame. Items from the brand’s extensive product portfolio are shown mixed together with classic Christmas items such as gold coins and brussel sprouts. Once you have tried to recall what you saw, you are given a score out of 10… before being prompted to enter your details for a chance to win.
Along with a main prize of a lodge getaway courtesy of Forest Holidays, there are daily prize draws to win festive cleaning kits and product bundles.
The campaign runs from 1st December for 24 days with the ongoing social amplification plan to increase awareness and drive engagement. The game has also been seeded to further increase traffic to the site.
The site is fully responsive with the desktop version housed on the Spontex Facebook page, whilst the mobile version sits on a dedicated campaign URL