Tribute on-pack & trade promotion

We’re excited to be partnering with Tribute once again for their latest on-pack promotion, available across both the on-trade and off-trade! 

The goal was clear: boost brand awareness and drive sales. 

Building on Tribute’s strong and authentic ties with sport, we’ve created the campaign ‘Win Topflight Tickets’ – giving fans the chance to win unforgettable match day experiences.

When it comes to sport, we can all relate to being asked; 

“So, what do you prefer, rugby or football?” 

A question that our Tribute consumers are also all too familiar with. 

We’ve been lucky enough to work with Tribute on their last two on-pack promotions. So, building on the insight that; 

  1. Rugby worked really well as a prize for us in 2023
  2. Football proved the most popular prize choice in 2024
  3. And the fact that Tribute continues to have a strong association with both sports

We decided to run a promotion where we put this question to the ultimate test and give our winners the choice of rugby or football tickets for themselves and a mate! But these aren’t any old tickets, oh no! These are VIP hospitality Premiership rugby or Premiership football tickets – Top-flight tickets, if you will. 

So whether you’re a die-hard Tottenham fan or a lifelong Saracens patriot, our 5 winners plus their guest of choice have everything covered – prime seats, food & drink and travel for a game day like no other! Cheers to that. 

Plus, there are also plenty of instant prizes to be won, including Tribute e-gift vouchers to spend on their online shop and Decathlon e-gift vouchers for our sports fans, so there are even more chances to win! To enter, consumers need to purchase a promotional 4X500ml can pack in-store or a promotional pint at participating pubs, then simply upload a few of their details and unique codes to our purpose-built promotional microsite (on our ProMotor platform) for a chance to win.

Promotional packs are in store from the 22nd of September, so keep an eye out for them and our promotional pints next time you’re in-store or at the pub (we’ll see you there!) – Good luck!