Young’s Seafood - Chip Shop digital campaign

Our latest digital campaign for Young’s Seafood plans to divide the Nation about what goes on our favourite Chip Shop fish supper plate.

2015 sees Young’s proudly celebrate 30 years of giving customers the authentic taste of the chippy straight from the freezer. To mark the occasion, Malcolm the cat is back on TV in the latest ad campaign. To support this, we’ve created a microsite to house key campaign activity including the ad itself, behind the scenes video content and more information about the Young’s Chip Shop range.


On this site will also be our latest promotion; a fun and interactive app which asks entrants to create their favourite Chip Shop fish supper – complete with fish, sides and sauces – for the chance to win a family cottage holiday by the sea. There are also daily prizes up for grabs; Chip Shop supper kits including Young’s vouchers, chip cones and forks and squeezy ketchup bottles which help the winners recreate that traditional family-favourite meal occasion at home.

The campaign runs for 30 days until Tuesday 14th April where we’ll then reveal the Nation’s favourite plate. Throughout the campaign there’ll be regular updates on Facebook and Twitter about how the Nation is voting – whether the South-west prefers cod to haddock, or the North-east prefers ketchup to tartare.

Yvonne Adam, Marketing Director added

“This is an exciting time for Young’s Seafood. We’re delighted to be celebrating 30 years of Chip Shop with a brand new TV ad featuring Malcolm the Cat. Our Young’s Chip Shop range remains a family favourite. Made with responsibly sourced fish and just 2.2% saturated fat, Young’s Chip Shop can be oven-baked at home and is just 243 calories per portion. Using a special blend of sunflower oil, Chip Shop is really good wholesome food, providing a balanced meal, any day of the week – fish and chips doesn’t just have to be a Friday treat. I can’t wait to find out how the Nation eats their Fish and Chip Supper”

Get involved and tell us how you like to eat your Chip Shop fish supper here