Our true fans will remember that back in the summer (yes we miss the sunshine too) we launched the new comms platform for the Wall’s brand.
By working through their strategic challenges, audience insights, and brand proposition we landed on a brand line to bring their comms together under a single, unifying idea;
When hunger calls grab a Wall’s!
True fans will also remember that we promised to use more of this line in the coming months in lots of exciting ways… Well, the wait is finally over!
We’ve been working closely with the brand over the past couple of months to create the ultimate attention-seeking campaign centred around the three main tasks at hand; driving awareness, driving consideration and driving trial.
Up first, our awareness campaign across Meta and YouTube.
With high-reach campaigns shown to drive awareness and consideration, it was important to target our audience with our new brand comms line using a scroll-stopping animation to bring our hunger-busting message to life. The creative itself is Monty Python-esq, using an animation style and music combination that’s sure to be attention-grabbing (humble brag).
Our second burst of activity comes from a combined effort between Wall’s and our new friends over at On the Tools.
On the Tools is the UK’s largest online construction-based community where a lot of our target audience resides. So it seemed like a no-brainer to reach out to the team there to use On The Tools’ network to create a connection between the brand and the trade community, to help deliver that all-important “When hunger calls…” message.
To do so, we created a series of social content that sat across the OTT social platforms. The posts themselves featured footage from our ‘Wall’s Street Challenge’ filmed with actual tradespeople on the streets of Nottingham. The footage features participants taking part for the chance to win some hunger-busting Wall’s products in return for completing the Wall’s Street mini-games! The videos are truly belly-laugh funny and are, more importantly, reaching a huge percentage of our tradespeople audience with relevant content increasing awareness and consideration as we speak.
10,000 FREE SAUSAGE ROLLS!
And our final trick up our sleeve… giving away 10,000 free Wall’s jumbo sausage rolls!
* mic drop *
Yes, you read that right. By using a digital coupon feature and advertising the offer via the Wall’s META platforms (Facebook and Instagram) we’re giving away 10,000 Jumbo Rolls for free/nada/on the house – whatever you want to call it! The concept is simple, our audience will be targeted with a bespoke creative calling out the offer. Then, they click and simply complete a lead generation form for a coupon to be sent directly to their phone via text message. They take the coupon to any participating Tesco store and BAM, free Wall’s sausage roll! These sausage rolls will be flying off the shelf faster than you can say “When hunger calls grab a Wall’s!”
All three elements of our attention-seeking trifecta are now live, driving awareness, driving consideration and driving trial simultaneously as we speak. High five!