Yeo Valley Greek Recipe Campaign

Yeo Valley, the UK’s leading organic dairy brand, is excited to launch a campaign promoting its Greek Recipe range (0% & 5%), helping runners fuel their fitness journey with high-quality protein. The objective? To drive awareness and consideration for the range, making it the go-to choice for those looking to recover and refuel.

Our solution? A compelling campaign tagline, “Our purest protein for miles,” reinforcing the role of Greek yogurt as a great source of protein to support active lifestyles. Fronting the campaign is GB modern pentathlon athlete Charlie Follett, who incorporates Greek Recipe into her post-workout recovery.

High in protein which can aid muscle recovery and sustain energy levels, Yeo Valley’s Greek Recipe range is the perfect choice for fitness enthusiasts. A dynamic digital campaign, combined with a shopper roll-out across multiple touchpoints, ensures broad visibility and engagement. We created eye-catching 15-second and 6-second videos showcasing the product’s high-protein credentials, speaking directly to a health-conscious audience.

With strong digital and in-store presence, Yeo Valley’s Greek Recipe range is making it easier than ever for consumers to fuel their miles with organic protein. Whether you’re training for a marathon or staying active, Yeo Valley is the ideal companion for your fitness journey.

The campaign is live now – look out for the latest videos and promotions across your favourite touchpoints.