The Gastro ‘Date Night’ digital campaign creates a Gastro conversation online with sharable content.
With ‘Malcolm’s Purrrfect Gastro ‘Date Night’ digital campaign you can find out, in a ‘Mr and Mrs’ style game, whether your date is your ‘Purrrfect’ Date Night Companion. There are weekly prizes of £250 John Lewis Vouchers, so consumers can recreate their Date Night at home, and daily prizes of Young’s vouchers, to treat yourself to some delicious Young’s products on us.
Launching to coincide with the first TV ad break on 18 January, the campaign site is accessed via www.youngsseafood.co.uk/DateNight and will be amplified and supported by a coordinated social media campaign and YouTube pre-roll advertising plan.
Gastro on TV
The new TV advertising campaign launched during the 19:45 break of Coronation Street on Monday 18 January 2016. The advert sees a return of Young’s Ambassador Malcolm, a discerning foodie cat voiced by Hollywood actor Rupert Everett, and features Young’s Gastro Wholetail Scampi and Lemon & Herb Tempura Battered Basa Fillets. Drawing inspiration from global culinary trends, and gastro-pub favourites, Young’s Gastro range is ‘Purrrfect’ for Date Night.
Young’s Seafood Limited was supported on this campaign by advertising agency Quiet Storm, media planners MediaCom, branding agency Springetts.
See the work:
Website – www.youngsseafood.co.uk/DateNight
Facebook – www.facebook.com/YoungsSeafood
Twitter – www.twitter.com/YoungsSeafood