A new brand website for specialist seafood brand Young’s Seafood, following on from the brand relaunch in February this year.
The new website – www.youngsseafood.co.uk – will establish Young’s Seafood as the fish brand of choice for consumers – by providing inspiration and building confidence with fish – helping the brand’s consumers to recognise fish as fantastic food.
To deliver this, the website inspires consumers to fall in love with fish by accentuating the brand’s ‘real food’ and foodie values, showcasing the huge range of quality fish products and providing recipe inspiration. The consumer-facing site also sets out to tell the complete Young’s Seafood brand story – a rich story built on heritage, ethical principles and a commitment to quality, leadership and innovation.
The new website for Young’s provides a rich platform that will anchor our wider digital plan and activities – serving as a valuable destination for inspiration and information – we are really pleased with the result.
The responsive website sits on WordPress CMS for ease of update
See the work – www.youngsseafood.co.uk