Our latest digital campaign for Young’s Seafood plans to divide the Nation about what goes on our favourite Chip Shop fish supper plate.
2015 sees Young’s proudly celebrate 30 years of giving customers the authentic taste of the chippy straight from the freezer. To mark the occasion, Malcolm the cat is back on TV in the latest ad campaign. To support this, we’ve created a microsite to house key campaign activity including the ad itself, behind the scenes video content and more information about the Young’s Chip Shop range.
On this site will also be our latest promotion; a fun and interactive app which asks entrants to create their favourite Chip Shop fish supper – complete with fish, sides and sauces – for the chance to win a family cottage holiday by the sea. There are also daily prizes up for grabs; Chip Shop supper kits including Young’s vouchers, chip cones and forks and squeezy ketchup bottles which help the winners recreate that traditional family-favourite meal occasion at home.
The campaign runs for 30 days until Tuesday 14th April where we’ll then reveal the Nation’s favourite plate. Throughout the campaign there’ll be regular updates on Facebook and Twitter about how the Nation is voting – whether the South-west prefers cod to haddock, or the North-east prefers ketchup to tartare.
UPDATE – And the nation’s favourite Chip Shop fish supper is… (drum roll) – Cod, Chips and Mush Peas, with tartare sauce and bread and butter!
See the work www.YoungsChipShop.com