The new Young’s Seafood website, www.youngsseafood.co.uk, will establish Young’s Seafood as the fish brand of choice for consumers. We aim to do this by providing inspiration and building confidence with fish, helping the brand’s consumers to recognise fish as fantastic food.
The development of the new brand website follows on from the brand relaunch in February this year.
Yvonne Adam, the marketing director of Young’s Seafood, said: “We are delighted with our new brand website. It builds on our new master brand platform and marks a significant step forward in our plans to deliver a rich and salient brand experience for our consumers across all our channels”
Matt Ramsay, managing director of Activation, commented: “The new website for Young’s provides a rich platform that will anchor our wider digital plan and activities. Serving as a valuable destination for inspiration and information, we are really pleased with the result.”